Helping 350+ Specialist Surgeons Connect With Patients Across The UK
A bespoke membership platform, custom surgeon directory, and modern digital experience designed to improve accessibility, member value, and organisational growth.
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BAETS is one of the UK's leading professional surgical associations representing more than 350 endocrine and thyroid surgeons.
The organisation required a modern digital platform capable of serving both its members and the public while improving accessibility to specialist healthcare expertise.
Emmantech partnered with BAETS to redesign and redevelop the website, improve usability, strengthen SEO, and create a bespoke Find a Surgeon directory that helps patients locate specialist surgeons throughout the UK.
The Challenge
The existing website no longer reflected the professionalism and expertise of the organisation.
Key challenges included:
- Improving mobile usability
- Modernising the membership experience
- Making specialist surgeons easier to find
- Better organising member resources
- Increasing value for members
- Improving search engine visibility
- Creating a scalable platform for future growth
Our Solution
Bespoke Website Design & Development
The website was completely redesigned and rebuilt to provide a modern, professional, and mobile-friendly experience.
Custom Find A Surgeon Directory
A bespoke search platform was developed allowing patients to locate specialist surgeons across the UK. Individual surgeon profiles provide greater visibility for members while helping patients make informed decisions.
Membership Platform
A secure members-only area was created providing access to exclusive resources, educational materials, and professional content.
SEO Optimisation
Comprehensive on-page SEO improvements were implemented throughout the website to improve discoverability.
Ongoing Website Care
Emmantech continues to provide ongoing website maintenance, security updates, optimisation, backups, and technical support.
The Result
- Improved member experience
- Better mobile usability
- Increased accessibility for patients
- Enhanced value for members
- Improved website performance
- Stronger SEO foundations
- Reduced administrative friction
- Scalable platform supporting 350+ members
Technology Stack
- WordPress CMS
- Bespoke Development
- Membership Platform
- Custom Search Directory
- Mobile Optimisation
- SEO
- Website Care Plan
Need A Membership Website That Delivers Real Value?
Whether you run a healthcare association, professional organisation, membership body, or industry association, we can help you build a platform that improves engagement, reduces administration, and supports future growth.
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Client Feedback
"The new website has completely transformed how we manage our membership. Everything just works seamlessly."
BAETS
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Let's discuss how we can build a growth system for your business.
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